The Influence Landscape

influence_landscape

Launch of the Influence Landscape framework (Beta)

Buzzword Bingo at Future of Influence Summit 2009 today in San Francisco. Or not? Well,…

DRIVING FORCES:
A wide array of forces are shifting value and attention to the influence landscape and from traditional media, advertising, and marketing.

INFLUENCERS:
There are a wide variety of roles played by influencers, with different dynamics for each in how they influence and how they can be reached.

INFLUENCE MECHANISMS:
Influence requires communication, and today a wide and ever-increasing range of channels, from face-to-face meetings to broadcast TV, are mechanisms to spread influence.

INFLUENCE AGGREGATORS:
While influence flows through many channels, one of the drivers making social media more important is that influence of many is aggregated through a variety of tools.

INFLUENCE NETWORKS:
Influence flows through networks – it cannot be understood as a linear mechanism focused on individual influencers. There are a number of key aspects of influence networks that need to be addressed to tap the power of influence.

Think about it…

Kevin Kelly: Predicting the next 5,000 days of the web

Kevin Kelly (born 1952) is the founding executive editor of Wired magazine. :

The World Wide Web, as we know it, is only 5,000 days old. Now, Kelly asks, how can we predict what’s coming in the next…

The essential prediction:

  1. There is only One machine.
  2. The web is its OS.
  3. All screens look into the One.
  4. No bits will live outside the web.
  5. To share is to gain.
  6. Let the One read it.
  7. The One is us.

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Fascinating. Cool. Bold.