Buzzword Bingo at Future of Influence Summit 2009 today in San Francisco. Or not? Well,…
A wide array of forces are shifting value and attention to the influence landscape and from traditional media, advertising, and marketing.
There are a wide variety of roles played by influencers, with different dynamics for each in how they influence and how they can be reached.
Influence requires communication, and today a wide and ever-increasing range of channels, from face-to-face meetings to broadcast TV, are mechanisms to spread influence.
While influence flows through many channels, one of the drivers making social media more important is that influence of many is aggregated through a variety of tools.
Influence flows through networks – it cannot be understood as a linear mechanism focused on individual influencers. There are a number of key aspects of influence networks that need to be addressed to tap the power of influence.
Think about it…